This October, The House Collective is reborn as Upper House, a bold global rebrand that unifies all existing and upcoming properties under the single brand while amplifying its resonance and remaining steadfast to its “Houses not Hotels” ethos.

Upper House has long epitomised luxury hospitality, its very name conjuring refined living spaces that feel intimate, like cherished homes rather than transient hotels. This philosophy has cemented its place in the rarefied world of high-end travel, where discerning guests seek sanctuaries woven with personal narratives. 

Leading this charge is Upper House Hong Kong, a beacon of architectural ingenuity and heartfelt service. Ranked among the World’s 50 Best Hotels—securing a top-five spot for two consecutive years—and adorned with two prestigious Michelin Keys, it sets the tone for the brand’s global ambition. Upon entering, guests are enveloped in a sensory embrace, invited to unwind, savour, and feel utterly at ease.

The rebrand unifies a stellar portfolio, encompassing existing Houses in Hong Kong, Chengdu, and Shanghai, now seamlessly integrated under the Upper House marque. Upper House Chengdu, with its One Michelin Key, channels Chengdu’s ancient Sichuanese heritage through a contemporary lens, while Upper House Shanghai, also holding a One Michelin Key, blends Shanghai’s Art Deco elegance with modern sophistication. These accolades underscore the brand’s commitment to authentic, refined experiences across diverse markets. The rebrand also extends to serviced apartments—now Upper House Apartments—and fuels an ambitious pipeline of future openings, fostering synergy across all properties.

Marking a pivotal phase of international growth with the debut of Upper House Residences Bangkok, set for 2029. This venture reflects the surging demand for branded residences tied to trusted luxury names, offering buyers a seamless fusion of world-class amenities, services, and property management. Upper House Residences will embody the brand’s unscripted hospitality, extending its signature guest experience into residential living. Further debuts include Upper House Shenzhen in 2027, Upper House Xi’an in 2028, and Upper House Tokyo in 2029, each weaving the brand’s intuitive elegance into new cultural tapestries.

At the heart of Upper House’s allure lies its devotion to authenticity. No two Houses are alike; each is a bespoke reflection of its locale’s spirit. Hong Kong’s minimalist elegance pulses with the city’s dynamic energy, Chengdu’s offering marries heritage with modernity, and Shanghai’s fuses a modern contemporain flair with cosmopolitan polish. This philosophy permeates cuisine, wellness, and design, where local artisans infuse warmth, transforming guests into residents of a moment. Upper House’s unscripted approach shuns rigid protocols, favouring intuitive, personal interactions that anticipate desires with quiet grace.

“The rebrand heralds a new chapter for Upper House as a singular, iconic brand, bringing our philosophy to new cities with the same passion, precision, and remarkable people who’ve shaped our vision for nearly two decades,” says Dean Winter, managing director of Swire Hotels. “Our Houses embody luxury living—unexpected, personal, and unforgettable—where thoughtful design and genuine hospitality converge to create lasting memories.”

The narrative’s most exhilarating chapter unfolds in Southeast Asia with Upper House Residences Bangkok, slated for 2030. Marking the brand’s regional debut and its first foray into residential offerings, these residences expand the “Houses not Hotels” mantra into permanent abodes. These perfectly appointed residences are available for outright purchase, granting owners access to Upper House’s world-class hospitality.

Upper House’s expansion signals an ambition to redefine luxury beyond transient stays, inviting individuals to invest in lifestyles as personal as they are prestigious. In an era where authenticity reigns supreme, Upper House Residences stands as a testament to the brand’s vision: raising the bar of everyday existence through unscripted elegance. As the portfolio grows across the region, one promise endures—experiences that rise above.

Learn more at upperhouse.com.